How to Link Aadhaar card to PAN

As per a Supreme Court judgement passed on 9 June 2017, if you have Aadhaar, it is mandatory to link it to PAN and mention the same in your tax returns. However, if you don’t have Aadhaar, you can e-file tax returns without the same for FY2016-17.

Now you can link your Aadhaar and PAN through SMS also. The Income Tax Department has urged taxpayers to link their Aadhaar with their PAN, using an SMS-based facility.It can be done by sending an SMS to either 567678 or 56161.

Send SMS to 567678 or 56161 from your registered mobile number in following format:

UIDPAN<SPACE><12 digit Aadhaar><Space><10 digit PAN>

Example: UIDPAN 123456789123 AKPLM2124M

 People can also visit the official e-filing website of the department to link the two identities, in both the cases– identical names in the two databases or in case where there is a minor mismatch.

The Income Tax Department has made it easy for taxpayers to link their PAN with Aadhaar with just a 2 step process which does not even require  to login or register at the e- filing website. This facility can be used by anyone to link their Aadhaar with PAN.

2 step process to link Aadhaar with PAN

Step 1 :

Just go to www.incometaxindiaefiling.gov.in and click on the link on the left pane – Link Aadhaar

Step 2 :

Provide PAN, Aadhaar no. and ENTER NAME EXACTLY AS GIVEN IN AADHAAR CARD (avoid spelling mistakes) and submit. After verification from UIDAI which is the government website for Aadhaar, the linking will be confirmed.

In case of any minor mismatch in Aadhaar name provided, Aadhaar OTP will be required. Please ensure that the date of birth and gender in PAN and Aadhaar are exactly same.

In a rare case where Aadhaar name is completely different from name in PAN, then the linking will fail and taxpayer will be prompted to change the name in either Aadhaar or in PAN database.

 

The process of linking Aadhaar with PAN is also available after login to the income tax website.Following are the steps for this :

Step 1.

First register yourself at the income tax e filing portal, if you are not already registered.https://incometaxindiaefiling.gov.in/

Step 2.

Log in to the e-Filing portal of the Income Tax Department by entering the log-in ID, password and date of birth

Step 3.

On logging in to the site, a pop up window will appear prompting you to link your PAN card with Aadhaar card. If you don’t see the popup, go to blue tab on the top bar named ‘Profile Settings’ and click on ‘Link Aadhaar’.

How to Increase Blog Traffic

➡️Share More Than Once

 Garrett Moon, who suggests in a post on KISSmetrics that companies aren’t sharing their blog content nearly as much as they ought to. Many of us have the mentality of “share once and forget”. We publish something on our blog and distribute it across all our social media channels once. But what about all those people who missed that initial communication?

A much better solution is to share each blog post multiple times, depending on the platform, in a timely fashion. For example, you might tweet, Facebook share and Google+ you article as soon as you hit publish. Then a day later you might want to tweet it again. Perhaps the following week it’s time for another Google+ share, and so on.

In his post Garrett shows how you can easily double your traffic from social media in this way. Check out the handy visual they put together:

Some marketers would call this spamming your audience, but I would say it’s more like giving them the value you’ve promised them. Even Rand in his Whiteboard Friday mentions how he will tweet a post he wrote months if not years ago, just to remind people that “this still matters”. No one notices every little thing you do online, and by sharing more than once you’re just making sure no one misses anything.

However, you should definitely make sure not to publish the same message on social media more than once, as this does comes across as spammy. Instead, deploy a range of different tactics to catch your reader’s attention. For example, if you wanted to tweet this blog post you could try…

Tweeting the title:

example, if you wanted to tweet this blog post you could try…

Tweeting the title:

Posing a question:

Quoting the author:

Or citing a fact:

➡️Get Influencers to Write for You

This is an excellent tactic from Matthew Barby. If you really want to grow your audience, the key is to get influencers to write for you. This means reaching out to the bloggers in your niche with the largest social followings and the ability to write consistently excellent stuff, asking them to become contributors.

By getting these guys and girls involved, you’ll not only be getting exceptional content for your blog (content that will hopefully earn you links and shares); you’ll also be getting access to a powerful distribution channel in the form of the influencer’s social network.

Of course, unless your blog is super prestigious you will probably need to pay these bloggers to write for you, and you should definitely specify as part of the arrangement that they share the posts on social media. That being said, I think this option makes so much more sense than hiring a “general purpose” content creator.

As well as payment, you could also offer bloggers the following perks:

  • Offer to share content on their own site (but only if you have a large social following)

  • A link back to their website from every post they write for you

  • Give them free use of your products or services

Working with influencers is a fantastic way to improve blog readership. A nice bonus is that often these guys write for other big media sites as well, so they may be able to link to something they have written for your blog from a third party site in the future.

For more information, check out Matt’s comprehensive guide to finding influencers using Social Crawlytics, BuzzSumo and Followerwonk: The Power of Authors and Content for Link Building.

➡️Feed the Hummingbird

Out to Razvan Gavrilas of cognitiveSEO for this one. In the Hummingbird era, there are opportunities to optimise your content for synonyms that many bloggers are missing. For years now Google has been ranking synonyms in its search results. So, for example, if I search for “SEO agency” I will also see results for “SEO company” and “SEO services” highlighted in bold:

What is interesting is that since the Hummingbird update, a page optimised for “SEO company” can rank for “SEO agency” even if the keyword “SEO agency” doesn’t appear anywhere on that page (i.e. in the source code) or off the page (i.e. in anchor text, co-citation or co-occurrence). See Razvan’s original post for more detail.

However, the page optimised for “SEO company” would rank a whole lot better for “SEO agency” if it also actually contained the keyword “SEO agency” somewhere. What this means for marketers is that we can get some quick and dirty wins by making sure our content is optimised for important synonyms as well as for the main keyword.

For example, if I were to write about “New York coffee shops”, I might also make sure to include the synonym “NYC cafes” in the text. I’m sure I would rank for “NYC cafes” anyway thanks to Hummingbird, but by explicitly including this keyword I could give myself a cheeky ranking boost.

The simple process is as follows: find the synonyms of your targeted keyword (using Thesaurus.com if necessary); identify the ones with high search volume using Keyword Planner; finally, make sure to include them in your content. This isn’t keyword stuffing. It’s about helping people find our content who are searching using similar but not quite exactly the same keywords.

There will come a time when Hummingbird understands what we have written and there will be no influencing rankings. But it’s not quite there yet and for now we can help the algorithm learn to be more accurate by creating the correct semantic relations in our writing.

➡️Get Your Tweet Text Right

Hat tip to Ross Hudgens for this one. It’s really important to make sure you have your default tweet text optimised to encourage users to click on the link and follow you on Twitter. A survey by Siege Media found that a massive 73% of company blogs weren’t taking advantage of this technique.

So what does optimised tweet text look like? A simple best practice solution would be to include the post title, URL and your Twitter handle like this:

Among the common mistakes people were making were including the entire title tag instead of just the post title, which takes up valuable space and dilutes the message:

Using a generic message like “Currently reading on the @VerveSearch blog”, which doesn’t give the reader any information as to what the post is about and doesn’t encourage them to click:

optimise your default tweet text so it includes the post title, URL and your Twitter handle, and watch your Twitter referrals roll in!


➡️ Repurpose Your Content

In the Hummingbird era, I’m a firm believer in writing fewer longer posts rather than frequent shorter ones. I definitely think this is a better use of one’s time (in terms of getting links, traffic and shares) than blogging daily and simply regurgitating in 600 words what’s already out there. 

In the SEO industry, for example, stand out content tends to involve case studies, new experiments, research and opinion pieces (take a look at what I’ve been linking to in this article). But how do you generate traffic while you’re researching your next big piece?  

The answer is to repurpose your existing content by transforming blog posts into other content formats. Each of these new pieces could then be uploaded to its own separate channel, where it would be seen by a new audience and help to generate more traffic. For example, you could turn a blog post into:

  • a podcast: record yourself reading your post aloud and upload to iTunes 

  • a screencast: record yourself doing something on-screen, add a voiceover and upload to YouTube

  • a slide presentation: create a slide show out of your post and upload to SlideShare

  • a ebook: turn a series of posts into an ebook, which is available to download as a PDF for a tweet

This is just scratching the surface. There are many other ways to re-skin your content and you will also find a host of niche-specific content formats. For example, in the travel space Jauntful helps users to create their own personalised maps containing their favourite things to do in an area and can be uploaded to its own dedicated platform.

It makes perfect sense to want to repurpose your content after all the effort you’ve put into creating it in the first place. Just remember to always add value by making each piece more digestible and easier to understand than its predecessor.

Further reading: The Ultimate Guide to Repurposing Content by Kevan Lee 

Sureshot Tactics to Increase Your Blog Traffic

➡️Share More Than Once

This first tip comes from Garrett Moon, who suggests in a post on KISSmetrics that companies aren’t sharing their blog content nearly as much as they ought to. Many of us have the mentality of “share once and forget”. We publish something on our blog and distribute it across all our social media channels once. But what about all those people who missed that initial communication?

A much better solution is to share each blog post multiple times, depending on the platform, in a timely fashion. For example, you might tweet, Facebook share and Google+ you article as soon as you hit publish. Then a day later you might want to tweet it again. Perhaps the following week it’s time for another Google+ share, and so on.

In his post Garrett shows how you can easily double your traffic from social media in this way. Check out the handy visual they put together:

Some marketers would call this spamming your audience, but I would say it’s more like giving them the value you’ve promised them. Even Rand in his Whiteboard Friday mentions how he will tweet a post he wrote months if not years ago, just to remind people that “this still matters”. No one notices every little thing you do online, and by sharing more than once you’re just making sure no one misses anything.

However, you should definitely make sure not to publish the same message on social media more than once, as this does comes across as spammy. Instead, deploy a range of different tactics to catch your reader’s attention. For example, if you wanted to tweet this blog post you could try…

Tweeting the title:

example, if you wanted to tweet this blog post you could try…

Tweeting the title:

Posing a question:

Quoting the author:

Or citing a fact:

➡️Get Influencers to Write for You

This is an excellent tactic from Matthew Barby. If you really want to grow your audience, the key is to get influencers to write for you. This means reaching out to the bloggers in your niche with the largest social followings and the ability to write consistently excellent stuff, asking them to become contributors.

By getting these guys and girls involved, you’ll not only be getting exceptional content for your blog (content that will hopefully earn you links and shares); you’ll also be getting access to a powerful distribution channel in the form of the influencer’s social network.

Of course, unless your blog is super prestigious you will probably need to pay these bloggers to write for you, and you should definitely specify as part of the arrangement that they share the posts on social media. That being said, I think this option makes so much more sense than hiring a “general purpose” content creator.

As well as payment, you could also offer bloggers the following perks:

  • Offer to share content on their own site (but only if you have a large social following)

  • A link back to their website from every post they write for you

  • Give them free use of your products or services

Working with influencers is a fantastic way to improve blog readership. A nice bonus is that often these guys write for other big media sites as well, so they may be able to link to something they have written for your blog from a third party site in the future.

For more information, check out Matt’s comprehensive guide to finding influencers using Social Crawlytics, BuzzSumo and Followerwonk: The Power of Authors and Content for Link Building.

➡️Feed the Hummingbird

Out to Razvan Gavrilas of cognitiveSEO for this one. In the Hummingbird era, there are opportunities to optimise your content for synonyms that many bloggers are missing. For years now Google has been ranking synonyms in its search results. So, for example, if I search for “SEO agency” I will also see results for “SEO company” and “SEO services” highlighted in bold:

What is interesting is that since the Hummingbird update, a page optimised for “SEO company” can rank for “SEO agency” even if the keyword “SEO agency” doesn’t appear anywhere on that page (i.e. in the source code) or off the page (i.e. in anchor text, co-citation or co-occurrence). See Razvan’s original post for more detail.

However, the page optimised for “SEO company” would rank a whole lot better for “SEO agency” if it also actually contained the keyword “SEO agency” somewhere. What this means for marketers is that we can get some quick and dirty wins by making sure our content is optimised for important synonyms as well as for the main keyword.

For example, if I were to write about “New York coffee shops”, I might also make sure to include the synonym “NYC cafes” in the text. I’m sure I would rank for “NYC cafes” anyway thanks to Hummingbird, but by explicitly including this keyword I could give myself a cheeky ranking boost.

The simple process is as follows: find the synonyms of your targeted keyword (using Thesaurus.com if necessary); identify the ones with high search volume using Keyword Planner; finally, make sure to include them in your content. This isn’t keyword stuffing. It’s about helping people find our content who are searching using similar but not quite exactly the same keywords.

There will come a time when Hummingbird understands what we have written and there will be no influencing rankings. But it’s not quite there yet and for now we can help the algorithm learn to be more accurate by creating the correct semantic relations in our writing.

➡️Get Your Tweet Text Right

Hat tip to Ross Hudgens for this one. It’s really important to make sure you have your default tweet text optimised to encourage users to click on the link and follow you on Twitter. A survey by Siege Media found that a massive 73% of company blogs weren’t taking advantage of this technique.

So what does optimised tweet text look like? A simple best practice solution would be to include the post title, URL and your Twitter handle like this:

Among the common mistakes people were making were including the entire title tag instead of just the post title, which takes up valuable space and dilutes the message:

Using a generic message like “Currently reading on the @VerveSearch blog”, which doesn’t give the reader any information as to what the post is about and doesn’t encourage them to click:

optimise your default tweet text so it includes the post title, URL and your Twitter handle, and watch your Twitter referrals roll in!


➡️ Repurpose Your Content

In the Hummingbird era, I’m a firm believer in writing fewer longer posts rather than frequent shorter ones. I definitely think this is a better use of one’s time (in terms of getting links, traffic and shares) than blogging daily and simply regurgitating in 600 words what’s already out there. 

In the SEO industry, for example, stand out content tends to involve case studies, new experiments, research and opinion pieces (take a look at what I’ve been linking to in this article). But how do you generate traffic while you’re researching your next big piece?  

The answer is to repurpose your existing content by transforming blog posts into other content formats. Each of these new pieces could then be uploaded to its own separate channel, where it would be seen by a new audience and help to generate more traffic. For example, you could turn a blog post into:

  • a podcast: record yourself reading your post aloud and upload to iTunes 

  • a screencast: record yourself doing something on-screen, add a voiceover and upload to YouTube

  • a slide presentation: create a slide show out of your post and upload to SlideShare

  • a ebook: turn a series of posts into an ebook, which is available to download as a PDF for a tweet

This is just scratching the surface. There are many other ways to re-skin your content and you will also find a host of niche-specific content formats. For example, in the travel space Jauntful helps users to create their own personalised maps containing their favourite things to do in an area and can be uploaded to its own dedicated platform.

It makes perfect sense to want to repurpose your content after all the effort you’ve put into creating it in the first place. Just remember to always add value by making each piece more digestible and easier to understand than its predecessor.

Further reading: The Ultimate Guide to Repurposing Content by Kevan Lee 

Selfie Contest with #TigorStyleBack twist! 

When Tata Motors launches a new vehicle, social media is abuzz with excitement. It justifies the quality and assurance Tata vehicles provide to the customers. Tata Motors Tigor is here and we are ready to witness the perfection on four wheels:)

TATA TIGOR: FALL IN LOVE AT FIRST SIGHT💕 



Tata Tigor Styleback is the latest offering from Tata Motors that features an unbeatable combination of style and substance. With awesome features and cool price tag, it’s bound to capture attention of one and all. 



Cherry on the cake is the #TigorStyleBack contest run by Tata Motors. 

Your rendezvous with Tata Tigor may turn out to be a winning moment where you can win Zara styling vouchers by sharing a selfie with Tata Tigor on social platforms. The idea is “WHY TO CLICK JUST A SELFIE, WHEN YOU CAN UP YOUR STYLE QUOTIENT BY CLICKING A TIGOR-FIE!”

Below are the rituals you need to follow: 

1) Visit the nearest Tata Motors showroom. 

2) Spot the stylish Tata Tigor.

3) Style, Smile, Pout. 

4) Do whatever you can do and come out with a stylish selfie with the amazing Tigor! 


5) Who knows, you may be the next winner to get the styling vouchers by Zara:)

A great opportunity for selfie lovers, you won’t miss clicking the stylefie with cool Tata Tigor! Hurry up & spot Tata Tigor at your nearest Tata Motors showroom to click a Tigor-fie and win:) 

Bharatpur: India: Where Birds Dare 🐦 

It was last weekend and weather was tempting. I so wished for a memorable weekend trip. Wishes do come true when you try with all your resources.  Thus happened my trip to Bharatpur. 

Bharatpur is just 180 Km from my place. The place is famous for Keoladeo National Park ( A UNESCO’s World Heritage Site). It lies on the Golden Tourism Triangle of Delhi–Jaipur–Agra and hence a large number of national and international tourists visit Bharatpur every year.

We booked a 3* hotel ‘The Bagh’ in Bharatpur and checked in Saturday afternoon.  We were told that the bird sanctuary closes at 5:30 pm. So we opted to visit the sanctuary the next morning. Saturday evening was spent in the hotel. Far from my imagination, the hotel itself housed a number of birds. Peacocks. Peahens. Wild cocks and hens. 


Amidst forest bliss, Bharatpur is a visual treat everywhere. Calm and serene. The only voice you’d hear is the chattering Of birds:) 

Sunday was the day:)

We started off at 7 in the morning. Equipped with our cameras and binoculars. (Later we found that our low power binoculars were of no use in watching far-off birds)  

It was our first visit to a Bird Sanctuary, we were excited beyond limits;)

At the entrance of Keoladeo National Park, there were rickshaws and bicycles 🚴 for hiring. We realised that exploring the 5 kilometre place without a conveyance was not possible. We hired a guide who was equipped with a powerful telescope. The magical journey to the Bird Sanctuary began:)

The Bird Park being natural habitat of birds, is the witness to natural activities birds are engaged in. How birds pray, how birds sleep, how birds perch and how birds take flights. The movement of birds was so beautiful that I couldn’t take my eyes off them. Thanks to our guide, we could watch and click distant birds. The guide was so talented that he could spot the birds with their chirps! 

Sharing some beautiful pics with you:) 

Fear to open your petals O’dainty bud.. 






Fear to open your petals O’dainty bud

In this cruel world of terror

Guns don’t spare roses

Dreams are always shattered.


Leave not the secure shield of earth,

O’ slender sapling

Lie unaware in her lap

Rough are the terrains,you wish to explore. 


Beware as you peep outta shell

O’whitey pearl

Hopes are met with deception

Endurance is judged by severest of elements… 

Bleed My Heart

Bleed my heart. You bleed.

For the divine intervention you seek.

For severity of thoughts you reap.

Bleed my heart. You bleed. 


Smile. 

Smile for today doesn’t remember yesterday.

Laugh. 

Laugh for they would never reach your depth.

Enclose yourself in the bubble they’d never creep in.

Bleed my heart.


World is not going to change for you.

You’re to change for the world.

If this is the only truth,

Go behind the scene…

Bleed my heart. You bleed.

 Why do people like your post?

Wonder why random people like random tweets. Feels awkward why some people are obsessed with liking posts.  I found that different people use ‘likes’ for different purposes. Here are some of them listed below: 

    

1) Like Showing Appreciation: 

A like is the simplest yet most effective way to say ,”I like this tweet/post!” This is the purest form in which a ‘like’ can be used:D 

 2) Like as Bookmark to tweets: 

Some people like tweets just for future reference. It could be anything from entertaining posts to useful guides. 



3) Automated likes:

 Some brands will set up bots to monitor certain hashtag uses, keywords, or other Twitter search results, looking for new content. When that content appears, the bot will like the post. It is an automated process.

4) Like as Acknowledgement:

Sometimes a like is a way to show that “I saw your post!” It usually happens when the liker have nothing to say to continue the post.

5) Like Showing Support:

A like,  many times, is a gesture showing support to your friend, colleague or may be a crush.

6) Like Seeking Followers:

Random people like random tweets in the hope the person who gets the likes might visit their timeline and follow them;) 

 7) Like as Contest Rule

Sometimes while participating in a contest, one has to Retweet and/or Like tweets. 

8) Please-Notice-Me-Like: 

Some likes are innocent 😇. The liker just wants you to notice him. That’s it;) 




‘Mumbai’s Dabbawalas’ Case Study

Dabbawalas are the human lunch box carriers of Mumbai. They collect the lunch boxes with freshly cooked food from the houses of office workers and students, deliver it to their individual workplaces and schools. Later on, they return the empty lunch boxes to their residence.  

You must check out these amazing facts about Mumbai’s Dabbawalas 👉🏼
🌟Dabbawalas are not employees but each one of them is a self-employed entrepreneur. 

🌟Dabbawalas are equal shareholders in the Dabbawalas Trust.
🌟About 5000 dabbawalas cover around 70 Sq. Km in and around Mumbai and carry out 400,000 transactions everyday.

🌟Not a single piece of paper is used during this whole process. 

🌟All dabbas have different numbers, colors or other symbols (colour coding system) so the dabbawalas can remember where to deliver a specific dabba.

🌟Dabbawalas performance is brilliant with one error in every 8 million deliveries, or 16 million if you include the return trip.

🌟Forbes magazine has appreciated their efficiency despite the complexity of the process. 

🌟Dabbawalas are mostly illiterate or at least very low educated. An average dabbawala is educated upto 8th grade schooling. 
🌟From Prince Charles to Richard Branson, dabbawalas have won fans all over the world for their management skills. 


🌟Business schools, Universities and Corporate from all over the world invite Dabbawalas to give lecture on their Management skills.
🌟Dabbawalas are certified to the international standard: ISO 9001 in recognition of their reliable quality management system.
🌟Dabbawalas’ is the most environment-friendly enterprise, with zero percent fuel usage, using trains, bicycles and handcarts to get the job done.